1. Cooking Secrets with Your Chef
The people who are most interested in hearing about kitchen tricks and tips are your chef. Your chef is able to share any information related to their profession, such as how to strain pasta, essential kitchen tools, or making the perfect steak sauce.
You should emphasize that the tip is “super-secret”. This will help make your article more interesting. If you’re planning to make this a series, think about a title that will catch people’s attention. For example: “Kitchen Talk With Chef [name]“, or “Exposing The Kitchen with Chef (name).”
2. Your Restaurant: Stories to Tell
You should put the most important information on your website such as address, phone number and online ordering buttons. Visitors to your website who are looking to order food or dine at your restaurant will not be interested in reading a lengthy story about the construction of the restaurant. Keep these stories on your blog.
People will always want to know more about their favorite restaurants. A blog is the perfect place to share these stories. If they can see a picture of the restaurant, it will make them feel closer to it.
As a restaurant owner you should write about the journey you took to success. You can talk about what motivated you to start the restaurant, your opening process, the obstacles you encountered, the lessons you learned along the way. Even better if you can attach old photos to your blog posts.
3. Customer Testimonials
It’s impossible to find a better testimonial for your restaurant than a satisfied and happy customer. If they didn’t like your restaurant, then they wouldn’t come back so often. These restaurant blog ideas can be a goldmine if your customers don’t mind appearing on your blog.
You can take different approaches to testimonials depending on the amount of money the customer is willing and able to give. You can ask for a simple comment about what the customer likes about your restaurant and include a picture. You can still ask for a full interview, or even a video testimonial.
4. Employee Spotlight
Employee features can help your customers connect with your brand in a similar way to personal stories about your restaurant. Your employees will also feel appreciated for the hard work that they have put in to make your restaurant successful.
5. Restaurant News & Announcements
Your blog can also be used as a way to announce things that may interest your customers. I’m referring to teasing new menu items and announcing new restaurant locations, promoting a upcoming event such as a Halloween or Thanksgiving feast and much more.
Are you renovating? Have you switched all your suppliers to local ones ? You might want to let your customers know these things, so make sure to include them in a blog.
Write about the restaurant industry. You won’t be able to get much traffic, though, unless you blog about local news.
6. Unique Series
Brainstorm ideas with your employees for a blog series that will be a part of your site. You can write them from the perspective of the blog owner, or any one of your employees. The best idea will win.
7. Tips for Fellow Restauranteurs
Some people may think that sharing restaurant blog ideas with other restaurant owners will help them improve their business is counterproductive. Sharing what you’ve learned will not diminish your authority or popularity. It will actually improve your authority and popularity because you’re obviously well-informed enough to offer advice.
These blog posts can be used to highlight what you do well, rather than what other people should be doing. Start by sharing your experience to discuss best practices in restaurants.
8. Recipes
Recipes are an easy and quick way to add content and increase traffic on your food blog. Even if sharing your super-secret recipe would add a personal touch to your blog, you do not have to.
If you don’t want to share your recipes, you can still send them out if you think they will be of interest. You can make a recipe more interesting by adding a unique twist to it. A classic apple pie could be transformed into cheesecake apple pie.
9. Cooking Tips
People will appreciate posts with cooking tips and tricks, as well as recipes. There are many topics to choose from when you want to offer cooking tips. Below are a few examples of food blog posts:
Seasoning Salmon for a Unique Flavor
What is the best pan to cook steak in?
How To Make French Press Coffee In 5 Minutes
How To Cook A Thanksgiving Turkey
What else can you do with an ice tray
How often should you clean your oven
How to store fresh herbs
10. Restaurant Promotions and Specials
These promotions may be exactly what a customer is looking for to make a decision to order or book.
If you wish to discuss your restaurant’s specials and promote your promotions in greater detail, then post them on your blog. Your restaurant’s blog should be an extension of the main website.
Do not worry about turning this type of restaurant blog idea into an article. It is not necessary to write a lengthy article for every blog. You should however include a link that explains how to order the restaurant special or apply for a promotion. I suggest creating a button that’s easy to see and click.
Sign up for our online ordering system and get a free promotion module. START HERE
11. Health and Lifestyle Posts
You’re right, a blog for a restaurant doesn’t necessarily mean that you have to blog only about food. You can take different directions, as long as they are at least in some way related to your business. You can’t really go wrong if you consider that both lifestyle and health are closely related to food. Food bloggers who are successful do the same thing.
If your restaurant sells vegan food or offers a wide variety of vegan dishes, you could write articles on the benefits and challenges of veganism. Your entire blog could be a recipe blog. Your blog readers may also be interested in gluten-free recipes.
12. Food and drink pairings
Imagine that you offer a wide range of beverages to complement your customers’ meals. You can then write a blog or a series articles about food and beverage pairings.
This doesn’t have to be true. The best restaurant articles teach readers something. You can suggest drinks that go well with the most common dishes even if they aren’t on your menu.
13. Local Businesses Feature
It’s a good idea to feature complementary local businesses. You can also get some recognition for yourself. You shouldn’t limit your restaurant blog to just you. Write about local businesses your readers and customers might find interesting.
14. Food Trends
You should know the current and future trends in food as a restaurant owner. Why not share your wisdom with blog readers? People are naturally curious about food. You’ll get more views if you
You might not think to start with a blog when you are wondering where to upload a video. If you are planning to do video marketing, then you should also post your videos on your blog. Don’t forget to post them on YouTube as well. Create a channel on YouTube for your restaurant, and upload all videos there. Include a description with the link to your site.
16. Lists
List articles are most popular blog posts. You can choose from a variety of topics, including cooking tips and menu item lists. It is important to consider the number of items that you include in your list. 10, (always in numeral form),is the magic listicle number. The number 5 comes in second place, followed by 3, 4, and 7. What does not work well is 2, 13 and 19.
17. Drinking Tips and Tricks
Are you planning to create a blog for a bar or? Use the knowledge of your bartender to enhance your blog. You can still write articles and do research about drink pairings and mixing drinks if you don’t have a bartender.
You could also write about how customers can make your signature cocktail at home. Mixing drinks would also look good on camera. If your bartender agrees, you can have them mix drinks in a theatrical manner and walk customers through the steps of making their favorite cocktail.
18. Restaurant FAQs
People often ask if your business has outdoor seating, or if it delivers to certain locations. Answer the questions you are asked frequently and create a FAQ on your blog. It’s not necessary to have a complicated blog to succeed.
Do not forget to direct people to other pages which may provide additional information on a particular topic. If the question is “Do you offer online ordering?” add a button which, when clicked on, will take them to the page that allows them to place an order.
19. Local Suppliers are Featured
Are you proud to only buy from local farmers? Are you proud to only use local suppliers? Highlight this on your blog. Interview local farmers if you can. They need publicity.
Restaurants can benefit from the farm to table movement, which is stronger than ever. Why not shout about it? You’ll get extra points for working with local suppliers. You can find plenty of information on this topic. You can talk to suppliers, discuss your experience with the farm-to table movement, or write about the advantages of such a shift.
20. Publicity for Loyalty Programmes
You should first showcase any loyalty programs on your website, and then on your blog. Include links to help the reader learn more or get benefits if you’re offering an online loyalty program.
P.S. Restaurant newsletters can also be based on loyalty programs. Send your customers an email newsletter focusing on your latest loyalty programme if you have an existing list of contacts.
