Social media is crucial to the success and growth of your restaurant.
Did you know that 30% of millennial diners avoid restaurants with weak Instagram presences, according to one study done by Social Media Today?
This is a large number, and it’s just one reason why your restaurant should have a social media presence.
This article will discuss social media, restaurants, and the six reasons you should use it.
#1: You can build a community
Social media has many great features. One of them is the community it creates.
You can establish relationships with potential and current diners by creating online accounts such as Facebook. You can drive engagement and build relationships with customers by providing high-quality content.
Restaurants need to build relationships. They want to connect with you via social media and to see what’s happening in your restaurant.
You’ll reap the rewards of your online community by posting frequently, answering questions and responding to reviews.
#2: Keep diners up to date
Social media also allows you to let your followers know about what’s happening.
You can, for example, quickly share the news via your social media channels if power goes out. This lets people know before they go to dinner.
Likewise, you can broadcast events, coupons/promos/specials, and let people know about new menu items.
Customers, both current and future, will be grateful to you for being “in the loop.”
#3: Brand Awareness can be Increased
Social media is essential for brand awareness.
You can increase the reach of your restaurant by consistent posting. Highlight your menu items on your online profiles. Target people in your local community via platforms like Instagram, Facebook and Twitter.
Your restaurant will be more visible to new customers and reach more people. Instagram is a platform where people discover new businesses. If you want to be “found”, it’s time to explore all that social media has to provide.
Keep your brand voice and colors consistent when posting. Your logo, professional imagery, and video should be used. You’ll quickly see your restaurant as a household name.
#4: You Can Improve Your Restaurant
Social media has another benefit: You can use it for restaurant improvements and customer service.
You might see a Facebook or Instagram user post about your restaurant. Maybe they were unhappy with the experience. This is a great opportunity to reach them and offer suggestions for improvement, as well as an apology.
This interaction enables you to do two things. You learn how to improve the situation. You have the chance to win this customer’s business again.
It is also possible to find out where your restaurant is performing well. You can also inform your staff about this so they are aware of what to do next.
Social media can help improve customer experience and ultimately customer loyalty.
#5: Increase website traffic and drive business to your restaurant
Social media can be used to drive traffic to your restaurant’s site.
You can use social media ads and posts to encourage people visit your site. They’ll either visit your website to order food or take it home.
Sharing great content on your blog and website is the key. Make sure to use your social media channels for web content promotion and to encourage people to click through to learn more.
Your paid ads can be used to direct customers to a landing site where they can redeem a coupon for your brick-and-mortar restaurant or online.
Tip: Make sure to complete all social media profiles, and include your website URL in them.
