Wedding photographers and stylists both know that getting published can be a great way to grow your brand and bring more business to your area. In the last five years, wedding blogs have exploded in popularity, not only from the perspective of vendors but also clients. This post will examine the five most influential wedding blogs of the last year.
The Knot is the biggest omission on this list. But before you get too upset, keep in mind that these are some of the most influential blogs for weddings. The Knot may be the most significant resource for weddings and is a marquee print magazine in the industry. However, from the perspective of a wedding blog, it didn’t make this list.
What cuts?
We are looking at wedding blogs that have the greatest influence on the wedding industry and recent trends and styling. The strength of the brand and social media footprint will be considered. After all, to be able to set trends in the industry, you need an audience that can receive your message. Also, it is important to think about the message and brand of the blog. Borrowed and Blue is a wedding blog with a broad focus, while some have a niche aesthetic. Here are the top five wedding blogs.
1. Style Me Pretty
Social Footprint
Instagram: 614,000
Facebook: 2.5 Million
Twitter: 165,000
There’s no surprise in this. Style Me Pretty is the most recognized name in wedding blogs. This content juggernaut created a household label by being incredibly niche with their aesthetic. It’s all about simplicity and cleanliness: nothing overly complicated, cluttered, or colorful. The site has a specific aesthetic that it wants to promote and will only show and accept work that fits this mold. They take between 500 and 600 submissions per week. Style Me Pretty accepts submissions directly via their online dashboard. You can upload photos and now add vendor credit. Pastel colors and clean detail shots dominate the site. This blog, which has been around for nine years, is the most influential because of its online presence and how specific it is in what it shows to its audience. This has a positive impact on the wedding industry and influences trends for planners and brides.
The importance of editorial photography cannot be overstated. Images that are simple and clean that haven’t had too much fuss made of them are preferred.
2. Martha Stewart Weddings
Social Footprint
Instagram: 360,000
Facebook: 180,000
Twitter: 165,000
It was a close race between the second and third-place blogs. The two blogs are completely different, and although our third blog has a larger social footprint, the power and specificity that the brand represents won out. Martha Stewart has a huge brand and is well-known for celebrity and upscale weddings. Although not all weddings are celebrity weddings, high-profile weddings often featured in print magazines elevate the perception of the blog. Martha Stewart Weddings has also been associated with the most prominent names in wedding photography. Style Me Pretty has a more defined aesthetic, but the blog doesn’t. Martha Stewart Weddings is highly influential because of its real and perceived upscale look. The submission process is also a little unique. The site asks for an email with three to five pictures and specific information. Contact details can be found on the site under their contact link.
3. Wedding Chicks
Social Footprint
Instagram: 416,000
Facebook: 1.7 Million
Twitter: 119,000
Wedding Chicks can be described as approachable. Images on the site are the usual editorial photos of cake and invitation suites. Still, they seem to focus more on people and emotional connections than other blogs with high-profile success. Wedding Chicks is one of many blogs that have tried to focus on the emotional and human side of weddings rather than just the style and details. Wedding Chicks is a blog that focuses on wedding style and details, while most blogs focus on the details. The site features both gorgeous, idealized editorials and real, attainable wedding inspiration. You can fill out an online form to submit 25-30 images. They also ask you to link to a larger Dropbox Gallery.
4. Green Wedding Shoes
Social Footprint
Instagram: 320,000
Facebook: 360,000
Twitter: 61,000
Green Wedding Shoes is another great example to narrow your brand and drive its strength. The blog is about the unusual and unexpected. The blog will feature weddings with unique styling and personal details.
We love to share weddings with readers, and we believe there is no “right” way to host a wedding. We love to show couples that their wedding is all about them, and it’s okay to break tradition to make their day unique. GWS’ mission since its inception has been to personalize weddings.
Green Wedding Shoes is distinguished by the unconventional themes they publish and the uniqueness of each detail, such as the boutonnieres, tabletops, dresses, altars, etc. The blog titles seem to be a little different from the norm and are tailored to fit into the theme of weddings or editorials. Some blog titles include:
- Eclectic California Wedding at Big Daddy’s Antiques
- Bohemian White Sands Elopement
- Austin Hill Country Weddings are laid-back and relaxed
- Little Red Riding Hood Wedding Ideas
Green Wedding Shoes is a website that has been created to help brides and grooms who have unconventional ideas about weddings. It offers a new way to think and see the event. You can submit your work to be published on this blog by filling out the form on the website and linking it to Dropbox.
5. 100 Layer Cake
Social Footprint
Instagram: 270,000
Facebook: 92,000
Twitter: 233,000
The 100-layer cake is about practical, real wedding inspiration. The blog is filled with fun, airy pictures that give brides and grooms ideas they can use in their weddings. It’s impressive from a branding perspective that they were able to grab the fifth spot in an online environment that offers so many options. The submission process for this site is flexible. You can send them a Dropbox album from your event or send 15 to 20 JPEGs at low resolution in an email.
Honorable Mentions
- Once Wed
- Ruffled
- Southern Weddings
- Rock My Wedding
I had a hard time leaving these four out of the list. Southern Wedding is a regional blog that competes with national and international blogs in terms of social profile, while Once Wed has an impressive social media presence. The landscape of wedding blogs is constantly changing and growing. It’s impossible to predict who will be the top blog next year.
